Sport and Entertainment Management (BS)
The business behind the game, the venue and the event — and how to run it.
Sport and Entertainment Management develops the skills you need for careers in marketing, management, event operations and other administrative and logistical roles across a constantly evolving marketplace. Our faculty bring wide-ranging industry experience and focus on connecting academic knowledge to practical application.
| Major | Sport and Entertainment Management |
|---|---|
| Degree | Bachelor of Science (BS) |
| Accelerated pathway | BS in Sport and Entertainment Management / MS in Sport Commerce |
| Degree sheet | Sport and Entertainment Management degree sheet (subject to change) |
What You'll Study
You can take courses on campus or online while gaining field experience through opportunities across the ÁñÁ«ÊÓƵ area. Graduates have gone on to work with teams, venues, events, collegiate athletic departments, governing bodies, corporate marketing departments, entertainment and marketing agencies, and community organizations.
The degree requires 120 hours: 41 hours of general education and 79 hours in the major. Your core coursework covers:
Foundations of sport and leisure managementCommercial recreation and tourismSport and leisure as popular cultureOrganizational analysisFinancial managementPromotionsSport and culture in a global perspectiveGovernanceLegal aspectsMarketing
You will round out the major with electives in areas such as entertainment management, event management, international events, tourism, entertainment public relations, accounting and business analytics.
Accelerated BS/MS
Outstanding students can begin coursework for the MS in Sport Commerce during their senior year. Up to 12 hours of graduate coursework count toward both degrees, so you can finish your master's sooner.
Plan early. To apply, you need a minimum 3.25 GPA, two letters of reference and a copy of your transcript, submitted to the Kemmons Wilson School of Hospitality and Resort Management, followed by an interview with the Sport Commerce graduate coordinator.
Post-Grad + Careers
As sport and entertainment grow in scale, complexity and economic impact, professionals with business acumen, communication skills and operational expertise are in high demand. The industry is shifting toward data-driven decision-making, fan engagement and large-scale event execution, which makes this one of the most career-ready majors available.
Graduates are well positioned for roles in:
Event and facility operationsSport and entertainment marketingCollegiate or professional athletics administrationSponsorship and partnership managementSport marketing and talent agenciesCommunity and recreation managementBroadcasting and mass communicationsCorporate sport and entertainment marketingGoverning body and league operationsGraduate study in sport commerce
For more information
Tim Ryan, Program Coordinator
tdryan@memphis.edu